
AUTOMOTIVE SERVICES INDUSTRY
COMMUNICATION & SALES TRAINING


UNLOCK UNTAPPED SALES REVENUE
A comprehensive 12-month training program designed specifically for the unique demands of the automotive industry.
Using our proven curriculum ensures trainees master the art and science of effective communication and sales.
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These are the areas of Automotive we work with:
Repair, Service, Tires
New & Used Car Sales
RV & Recreational
Customization & Performance
WHO WE PARTNER WITH
Our program elevates every level of your organization, from leadership to frontline staff. We partner with:

Owners
Communication & Sales training is the single most valuable investment an owner can providen to maintain a lucrative edge in profitabilty and customer satisfaction.

Managers
To build a confident sales and service staff, managers can use Communication & Sales training to provide coaching mindsets & skillsets to drive consistent performance.

Training Directors
The Communication & Sales training workbook can be modified to include the existing company branding and align with the training directors curriculum.

Staff
Profitability and customer satisfaction are enhanced by Communication & Sales training to improve the quality of staff interactions internally and externally.
WHAT MAKES THIS PROGRAM DIFFERENT?
The Communication & Sales training program combines three powerful components for an unparalleled learning experience:

Tailored Virtual Online Training
Personalized Attention
Trainees attend (2) weekly 45-min virtual online sessions, tailored to address specific challenges and opportunities within your operation. These interactive sessions are led by industry experts, providing actionable insights and strategies that your team can immediately apply.

AI Practice Bots for Real-World Scenarios
Practice Makes Perfect
AI Practice bots provide a safe place to practice what's been learned in the live sessions. This is an easy way to hone the various mindsets & skillsets needed to comfortably and confidently relate to customers and fellow staff without the pressure of live interactions or awkward role-plays.

Comprehensive Reporting & Analytics
Knowledge is Power
Having robust reporting and analytics provides a deeper insight into your trainees progress. Tracking attendence and AI practice bot usage identifies participants strengths and weaknesses. These metrics reveal areas for improvement, and demonstrate a clear ROI on the training investment.
HOW IT WORKS
A 12-month program designed to promote your team's understanding and usage of effective communication & sales strategies. Each month builds on the prior months content, creating comprehensive and lasting results.
ONBOARDING
Month 1
The first months onboarding & foundation includes :
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Collect all pertinent company contact information.
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Define company goals & expectations.
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Set up recurring billing protocol.
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Collect all participants contact information.
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Mail out training workbooks.
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Work with management on Zoom technology connectivity.
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Define monthly debrief protocol with leadership.
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Weekly sessions on the philosophy & theory of the program.
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Introduce trainees to the AI practice bot platform.
MINDSET & SKILLSET
Months 2 - 7
Each month focuses on a mission-critical aspect of the
Communication & Sales program. Zoom sessions are (2) times per week.
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Inbound Calls: Learning how to increase the conversion rate of inbound phone calls to booked appointments.
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In-Store Reception: How to greet people in-store in a way that makes them feel like they're in the right place.
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Diagnostic Review (Phone / In-person): How to explain the service needs of the vehicle clearly,confidently, and in such a way that they're more likely to say yes.
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Tire Sales: Communicating & selling tires in a way that makes the customer appreciative of what they're buying, and lays the foundation for ongoing return service & repair business.
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Statements of Assurance: How to talk to price shoppers, specialty inquiries, service complaints, completion times, parts availability, labor shortages, angry customers.
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Payment Plans: Based on the companies preferred lenders, how to present financing options to accommodate customers.
PERFORMANCE OPTIMIZATION
Month 8 - 12
The last five months focus on:
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Fine tune what's been learned thus far.
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Address any lingering weak spots
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Define participants unique communication & sales styles.
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Play with advanced techniques.
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Revisit key topics.
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Conduct advanced scenario training.
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Focus on specific challenges to ensure long-term efficacy.
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Train adept trainees to practice and support others.
AI PRACTICE BOTS & ANALYTICS
Ongoing
AI Practice Bots
Throughout the program trainees have unlimited (24/7) access to all the AI Practice Bots. Each section of the Communication & Sales training program has a practice bot designed for that specific purpose.
Having the ability to practice in a low-pressure, non-confrontational environment, makes it easier to build the mindset & skillset (muscle memory) to interact with customers and co-workers in a more comfortable and confident way.
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Training Videos
Along with the AI Practice Bots, trainees have unlimited (24/7) access to the Communication & Sales training video library. Each segment of the training has videos to refer to for thorough comprehension.
Attendance & Reporting
All live session attendance and AI Practice Bot usage is captured in your analytics and reporting dashboard, providing you with clear insights into your team's progress and performance every step of the way.
TAKE YOUR TEAMS PERFORMANCE TO THE NEXT LEVEL
Partner with us to maximize team communication & take advantage of more sales opportunities.

RESULTS YOU CAN EXPECT

Increased Sales
Drive revenue growth by equipping your team with effective communication and enhanced selling techniques.

Enhanced Customer Relations
When people feel valued and are being well taken care of, it lays a foundation for long-term customer loyalty.

Improved Conversion Rates
When customers are treated like family or friends, inquiries convert to booked work more easily.

Stronger Team Confidence
As trainees become more adept in communications and sales interactions, their confidence increasess.